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Barbie boom fades at Mattel, but Hot Wheels — and adult collectors — are on an upswing
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Barbie boom fades at Mattel, but Hot Wheels — and adult collectors — are on an upswing
October 24, 2024
Arthur Bleemer
Mattel Inc. reported mixed third-quarter results, as a drop in demand for Barbie toys weighed on sales overall — but management said it expects a solid holiday season ahead and a toy-centric film lineup that could help drive sales.
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