Americans have spent more than $7 billion shopping online during Black Friday, snapping up TVs, smart watches, Barbie dolls and more as the big post-Thanksgiving shopping day increasingly moves away from malls.
Online shopping on Black Friday is on track to set a new all-time high, with “record” discounts luring consumers to spend $7.3 billion online through 6:30 p.m. Eastern, according to Adobe Analytics, which tracks e-commerce and mobile shopping. That’s up 7.4% year-on-year, it said Friday.
Adobe…
Master your money.
Subscribe to MarketWatch.
Get this article and all of MarketWatch.
Access from any device. Anywhere. Anytime.
Already a subscriber?
Log In