David vs Goliath: The Trade Desk’s Rise to Power against Ad Giants Google and Facebook (on The Smart Investor)

If you had invested in The Trade Desk (NASDAQ: TTD) IPO in 2016 and held it until now, you would have earned a staggering return exceeding 3,500%! In other words, $3,000 investment back then would be worth $100,000 today!

Nope, I wasn’t one of the lucky ones. I wasn’t aware of the company until early 2020 when I was exploring SaaS companies. Being very new to the SaaS concept, I only invested about $1,000 at that time. Long story short, after several purchases, I divested my entire position in 2022. On average, I realised an average gain of about 50%.

It wasn’t until this March that I decided to reinvest in The Trade Desk. With a better understanding of its business, I am more confident of their growth prospect. While I don’t expect another 3,000% return in eight years, a 300% return might be possible if they continue on their current growth trajectory.

Click the following image to read why I believe The Trade Desk can continue to succeed in the competitive digital ad market.

Thank you for joining me in supporting A Very Special Celebration!

Some of you may recall, I previously mentioned participating in A Very Special Celebration 2024. The challenge was to donate the fees earned for guest writing for The Smart Investor, from June to August, to this event.

This article marked the end of my challenge for this event. If you would still like to support this fundraising effort, you can do so until 31 August, through the following link: https://avsw.autism.org.sg/participants/thinkforwardinvestor-8b4e2efd

Once again, thank you for your support.


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